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Logo Design: Less is More
“A graphic designer with taste knows that less is more: that design is the servant of the written word” – William Zinsser, On Writing Well. Your logo is one of the first parts of your brand that people see. That’s why having a well-designed, simple logo is crucial for making a good first impression. A… Continue reading
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Brand Guidelines: The Most Important Part of the Branding Process
The most important part of branding isn’t the logo or colors. They’re useless if you don’t explain how to use them. What are Brand Guidelines? Think of a Lego set. You know what it’s supposed to look like and you have all the pieces. Without instructions, it’s difficult to achieve what you see on the… Continue reading
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Designing for the Right Audience
Stop arbitrarily choosing a typeface or a color palette just because it’s pretty. Aesthetics are a major part of any design, but in branding, looks alone won’t cut it. Choices you make while designing have a profound impact on your audience. Every decision helps set the tone and tailor your brand to fit the right… Continue reading
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So, you want to know about me?
Meet Sophia! She is a Graphic and Interactive Design Major with a Film and Television Minor at Quinnipiac University. She’s in an accelerated dual-degree program, meaning she is also earning her master’s in Interactive Media and Communication. Sophia chose this master’s program to expand her skillset, become a more strategic designer, and get more practice… Continue reading
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Design’s Impact on Screen Reading
You may think reading and writing are the same, whether on paper or on a screen. It isn’t. According to Jakob Neilsen in an article with NN/G, “79 percent of our test users always scanned any new [web] page they came across.” People aren’t reading every single word of content; they search through, find the… Continue reading
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Always On: How Burnout Clashes with Creativity and Productivity
Over the past seven weeks, I’ve been diving into the topic of deep work. I’ve read the entirety of Johann Hari’s book Stolen Focus, which really opened my eyes to the attention crisis going on today in our age of screens. I learned about how everything around us affects our ability to focus, from the amount of… Continue reading
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Curiosity Saved the Cat
Curiosity isn’t dangerous. Quite the opposite, actually. It’s so important. It’s crucial for focus and essential for learning. Today, however, it can be seen as dangerous. Creators branch out and try something new, and the algorithm punishes them for it. We act outside the norm, and we’re seen as odd. Kids are playing less and less, and they’re not discovering as much about the world. … Continue reading
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Life: Designed 